Hungry teams study champions.
Build trust.
Build performance.
Build your winning team.
Barack Obama studied Mohammed Ali. Bill Gates was inspired by basketball coach John Wooden. Kobe Bryant learned from Taylor Swift. The most successful people in the world have one thing in common: their desire to learn from the best, no matter where they find them.
The Crusaders Leadership Programme™ gives you extraordinary access to the transferrable insights, lessons and practices that built one of the most successful sports teams in history.
“We’re a business. Why would we do a rugby programme?”
You wouldn’t.
But the Crusaders Leadership Programme™ is not about rugby.
This programme is about bringing individuals together to thrive and win as a team.
It’s not an ordinary leadership course. That’s why it generates extraordinary results.
The high-intensity virtual experience will get your team inspired to work. Inspired to chase their goals. Inspired to win.
It will help you build a culture of belonging, of passion, of commitment. It will help you build the muscle of hard but necessary conversations. It will help you tackle universal team challenges: What do I do if someone isn’t performing? How do I get a new team on the same page, quickly? When do I delegate and when do I hold on?
The Crusaders embody three characteristics:
Commitment to excellence — they are constantly learning, growing and improving
World-class ambition — they aspire to be nothing less than champions
In it together — the collective effort gets them the results
If this is what you want for your team, this programme is for you.
NOT YOUR TYPICAL LEADERSHIP COURSE
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Learn from champions
Forget the theoretical. This is the real world. Unlock your team's superpowers with a proven, practical approach from people who have succeeded against the odds.
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Overcome challenges
Every team faces setbacks, failures and difficulties. Cultivate the mindset that keeps your team focused on learning, growing and delivering, even when things get rough.
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Build a legacy that lasts
Anyone can perform for a day. But it takes something special for a team to perform consistently over time. Learn the techniques that create an enduring culture — and sustainable success.
MEET YOUR LEGENDARY FACULTY...
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Sir Wayne Smith was the Crusaders Head Coach from 1997-1999 — leading the Crusaders from bottom of the table to their first two championships. “The Professor” is a former All Blacks Coach and one of only two coaches to win two back-to-back Rugby World Cups. In 2022 he coached the Black Ferns to Rugby World Cup victory and was named Coach of the Year at the World Rugby Awards.
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Samuel Whitelock is a former Crusaders and All Blacks Captain, and the most capped All Black of all time. He was named New Zealand Rugby Player of the Year 2017, and is one of only 20 players to win the Rugby World Cup more than once.
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Scott "Razor" Robertson is the Head Coach of the All Blacks. He was the Crusaders Head Coach from 2017-2023 and is the most successful coach in Super Rugby history — leading the Crusaders to seven straight titles. He's played 86 caps for the Crusaders and 23 tests for the All Blacks.
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Kieran Read is a former Crusaders and All Blacks Captain and one of the most capped All Blacks of all time. He was awarded the 2013 World Rugby Player of the Year, and was a key member of the All Blacks’ successful 2011 and 2015 Rugby World Cup campaigns.
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Robbie Deans was the Crusaders Head Coach from 2000-2008, leading the team to five Super Rugby titles. He's a former All Blacks Assistant Coach and Wallabies Head Coach, and is currently the Head Coach of the Panasonic Saitama Wild Knights — the most successful club in Japan’s League One.
WHO IT’S FOR
Emerging leaders
Cultivate an ownership mindset
Take charge of your learning and growth
Play to your strengths
Understand your role as part of a leaderful team
Senior leaders
Create a vision and rally your team around it
Build shared commitments to culture, learning and performance
Develop leaders at all levels of the team and organisation
Share common language, stories and concepts to enable a deeper connection
GET A TASTE OF THE PROGRAMME
Download our free ebook - 25 leadership lessons from Scott Robertson, Robbie Deans, Sir Wayne Smith, Kieran Read and Sam Whitelock.
An option for every organisation
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Join an existing cohort
An intensive two-week sprint, plus 60 days content access.
4x modules produced by award-winning filmmakers and educational designers
2x live Ask-Me-Anything sessions with legendary instructors
Workbook exercises to guide you through insights and action
Real-time access to teaching assistants from the Crusaders organisation
An engaged, global learning community
Full money-back guarantee if you don’t get value from the programme*
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Facilitate it yourself
Deliver the programme in-house with an your own experienced facilitator
Get a customised guide for bringing this curriculum to your team and organisation
Go at your own pace
Unlock the benefits of learning as an intact team
Customise the programme based on your needs
Get tailored support and material to help you maximise results.
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Access our facilitation platform
Bring groups through the programme yourself, without needing facilitation expertise
Work on your schedule and at your pace
Customise the programme based on your needs
Get tailored support and material to help you maximise results.
Generate valuable data on beliefs, values, aspirations and learning outcomes
DON’T TAKE OUR WORD FOR IT…
Hear from actual course participants across a wide variety of industries.
Upcoming cohorts
JOIN A FREE INFO SESSION
Got a burning question? Wondering how it all works? We got you.
FAQs
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Yes, the programme is entirely online. It includes real-time access to your teaching assistants and cohort peers, as well as live Ask-Me-Anything sessions with some of our legendary faculty.
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No, the Crusaders Leadership Programme™ is relevant for coaches and leaders of teams, from rugby, other sports or business.
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The next Crusaders Leadership Programme™ runs from 30 October - 12 November 2023.
Our 2024 dates are 19 February - 3 March, 6-19 May, 5-19 August, and 4-17 November.
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The Crusaders Leadership Programme™ is designed for busy coaches and leaders with busy lifestyles.
Dig into the content for 1-2 hours per day — or binge it on the weekends. Either way, expect to be able to work around your existing schedule.
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You can access the content for 60 days following course completion.
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We’ll record the live sessions for enrolled participants.
It is important to know, however, that the course itself is built on your presence and participation. The real-time, shared experience with your fellow participants will help you get the most out of the programme.
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The more aligned your coaching or leadership group, the better the results. If you have two or more people wanting to sign up, register in the same transaction to get a 10% discount automatically applied.
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You will need a desktop or laptop computer connected to the Internet. We’ll walk you through accessing the Boma Learning Hub and any other software you may need.
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No, but this course is specifically designed for coaches and leaders of teams.
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You’ll receive a certificate upon course completion. This course is not accredited by World Rugby.
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Yes. Select ‘pay in instalments’ under ‘Purchase options’ at checkout.
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Yes, partial scholarships are available. Here’s the link to learn more.
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Yes, we offer a full money-back guarantee if you don’t get value from the programme. All we ask is a 15-minute call with us, within two weeks of the programme ending, to help us understand where we missed the mark.
In all other cases — because we offer unique access to the Crusaders Leadership Programme material for 60 days following the programme — we do not offer refunds.