A 2-week online programme where you'll learn the leadership and culture-building systems behind one of the most successful teams in sports history — and walk away with a practical playbook you can implement immediately.
It’s not about the rugby.
The principles the Crusaders built their dynasty on — culture, accountability, care, servant leadership — are universal.
These principles work in a boardroom, a locker room, a classroom, or a nonprofit.
Firefighters have come through this programme. Tech workers. Youth workers. An Olympic hockey coach.
No matter the sport, no matter the level, the toughest coaching challenges are the same:
How do I get my players to take more accountability?
What do I do with a player who hasn’t bought into the culture?
How do I get the best out of my people?
How do I get my players to trust me and each other?
How do I get them to perform as a team?
How do I inspire them to dream bigger?
If you’ve ever asked any of these questions, the Crusaders Leadership Programme™ is for you.
Join more than 1,300 coaches and leaders from 35 countries who have been through this programme — and watched their teams transform.
What You Get
🎥 The CLP Video Curriculum
The Crusaders Leadership Programme™ is built around the exact principles that delivered 15 national championships over 30 years.
But this isn't some talking-head course where you're lectured at for hours.
Instead, you get a video course made with Crusaders legends like Kieran Read, Sam Whitelock, Sir Wayne Smith, and more.
Each module contains videos, additional reading, and exercises—released as the course progresses so you can put your learnings into practice immediately.
🙋 Live Ask-Me-Anything Sessions with Crusaders Legends
This is where the programme gets really special. You get to join TWO live Ask-Me-Anything sessions with legends like:
- Samuel Whitelock, two-time World Cup winner
- Sir Wayne Smith, legendary All Blacks and Black Ferns coach
- Kieran Read, former All Blacks captain and two-time World Cup winner
You'll have 2 opportunities to go live with the Legends and they will answer any of your questions live on the call.
Can't make it? No problem—watch them on replay.
🏉 Teaching Assistants from the Crusaders Organisation
You'll also have the opportunity to discuss with your groups and go deep with Teaching Assistants who work within the Crusaders organisation itself.
This means you get direct access to people who live and breathe championship culture every single day—all hosted in our dedicated (and private) Slack channels.
🌍👥 A Global Community of Coaches and Leaders
To top it all off, you're not doing this alone.
You'll be joining hundreds of other coaches and leaders from across the world who have taken the first step to building a world-class team culture and are eager to learn and improve (just like you).
Many of our alumni share opportunities with each other, build lasting friendships, and embark on exciting collaborations together.
Get a glimpse behind the scenes…
In any code, at any level, if you want to…
…develop leaders within your team…
…create a culture of care and accountability…
…build a lasting legacy of connection and outcomes…
…this programme is for you.
DON’T TAKE OUR WORD FOR IT…
Wondering what other people think about Crusaders Leadership Programme™?
Watch to hear directly from participants:
from USA, Fiji, Portugal, New Zealand…
working in rugby, football, youth work, firefighting…
UNFILTERED* COMMENTS, STRAIGHT FROM THE GOOGLE
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Meet your legendary faculty…
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Sir Wayne Smith was the Crusaders Head Coach from 1997-1999 — leading the Crusaders from bottom of the table to their first two championships. “The Professor” is a former All Blacks Coach and one of only two coaches to win two back-to-back Rugby World Cups. In 2022 he coached the Black Ferns to Rugby World Cup victory and was named Coach of the Year at the World Rugby Awards.
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Samuel Whitelock is a former Crusaders and All Blacks Captain, and the youngest New Zealander in history and fastest player ever to reach 100 tests. He was named New Zealand Rugby Player of the Year 2017, and is one of only 20 players to win the Rugby World Cup more than once.
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Scott "Razor" Robertson is the Head Coach of the All Blacks. He was the Crusaders Head Coach from 2017-2023 and is the most successful coach in Super Rugby history — leading the Crusaders to seven straight titles. He's played 86 caps for the Crusaders and 23 tests for the All Blacks.
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Kieran Read is a former Crusaders and All Blacks Captain and one of the most capped All Blacks of all time. He was awarded the 2013 World Rugby Player of the Year, and was a key member of the All Blacks’ successful 2011 and 2015 Rugby World Cup campaigns.
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Robbie Deans was the Crusaders Head Coach from 2000-2008, leading the team to five Super Rugby titles. He's a former All Blacks Assistant Coach and Wallabies Head Coach, and is currently the Head Coach of the Panasonic Saitama Wild Knights — the most successful club in Japan’s League One.
COURSE DATES:
The 2-week Crusaders Leadership Programme™ is exclusively online.
The programme runs from 11-24 May, 2026.
100% money-back guarantee!
We offer a 100% money-back guarantee if you don’t get value from the programme. All we ask is a 15-minute call with us, within two weeks of the programme ending, to help us understand where we missed the mark.
THE NUMBERS DON’T LIE
BE FIRST IN LINE FOR OUR NEXT COURSE
Take your leadership to the next level.
Discover the culture and skills that drive the Crusaders and have delivered the team sustained success — and walk away with a practical game plan for what to do next.
On the Crusaders Leadership Programme™, you’ll learn how to:
Get the best out of your team
Embed the counterintuitive approach to leadership that ensures your people are prepared for anything
Support teams to deliver consistently over time
Build a bigger story that drives your team
Form a champion team rather than a team of champions
FAQs
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No, the Crusaders Leadership Programme™ is relevant for coaches from any code, any level.
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No, the programme is entirely online. It includes real-time access to your teaching assistants and cohort peers, as well as live Ask-Me-Anything sessions with some of our legendary faculty.
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The Crusaders Leadership Programme™ is designed for busy coaches with busy lifestyles.
We recommend setting aside 1-2 hours per day during the programme. While you can work around your existing schedule, participants who commit dedicated time tell us they get more out of it.
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You can access the content for 60 days following course completion.
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We’ll record the live sessions for enrolled participants.
It is important to know, however, that the course itself is built on your presence and participation. The real-time, shared experience with your fellow participants will help you get the most out of the programme.
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The more aligned your coaching or leadership group, the better the results. If you have two or more people wanting to sign up, register in the same transaction to get a 10% discount automatically applied.
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Yes. Select ‘pay in instalments’ under ‘Purchase options’ at checkout.
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Yes, partial scholarships are available. Here’s the link to learn more.
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Yes, we offer a full money-back guarantee if you don’t get value from the programme. All we ask is a 15-minute call with us, within two weeks of the programme ending, to help us understand where we missed the mark.
In all other cases — because we offer unique access to the Crusaders Leadership Programme material for 60 days following the programme — we do not offer refunds.
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You will need a desktop or laptop computer connected to the Internet. We’ll walk you through accessing the Boma Learning Hub and any other software you may need.
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No, but this course is specifically designed for coaches and leaders of teams.
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You’ll receive a certificate upon course completion. This course is not accredited by World Rugby.
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Yes, the programme is entirely online. It includes real-time access to your teaching assistants and cohort peers, as well as live Ask-Me-Anything sessions with some of our legendary faculty.