Build your winning team with the Crusaders Leadership Programme™

The Crusaders Leadership Programme™ is a two-week high-intensity virtual experience for sports coaches and business leaders. Join from anywhere, connect with a group of ambitious, caring leaders, and learn from one of the most successful sports teams in the world.

LEVEL UP YOUR LEADERSHIP

Unimed partners can register to get 20% off up to 12 places on the programme in November and February, plus access to 25 Leadership Lessons ebook from the Crusaders faculty.

WHAT YOU’LL LEARN

Discover the culture and skills that drive the Crusaders and have delivered us sustained success — and walk away with a practical game plan for what to do next.

On the Crusaders Coaching Leadership Programme™, you’ll learn how to:

  • Get the best out of your team

  • Embed the counterintuitive approach that ensures your people are prepared for anything

  • Support teams to deliver consistently over time

  • Build a bigger story that drives your team

  • Form a champion team rather than a team of champions

Meet your extraordinary faculty…

  • Sir Wayne Smith was the Crusaders Head Coach from 1997-1999 — leading the Crusaders from bottom of the table to their first two championships. “The Professor” is a former All Blacks Coach and one of only two coaches to win two back-to-back Rugby World Cups. In 2022 he coached the Black Ferns to Rugby World Cup victory and was named Coach of the Year at the World Rugby Awards.

  • Samuel Whitelock is a former Crusaders and All Blacks Captain, and the youngest New Zealander in history and fastest player ever to reach 100 tests. He was named New Zealand Rugby Player of the Year 2017, and is one of only 20 players to win the Rugby World Cup more than once.

  • Scott "Razor" Robertson is the Head Coach of the All Blacks. He was the Crusaders Head Coach from 2017-2023 and is the most successful coach in Super Rugby history — leading the Crusaders to seven straight titles. He's played 86 caps for the Crusaders and 23 tests for the All Blacks.

  • Kieran Read is a former Crusaders and All Blacks Captain and one of the most capped All Blacks of all time. He was awarded the 2013 World Rugby Player of the Year, and was a key member of the All Blacks’ successful 2011 and 2015 Rugby World Cup campaigns.

  • Robbie Deans was the Crusaders Head Coach from 2000-2008, leading the team to five Super Rugby titles. He's a former All Blacks Assistant Coach and Wallabies Head Coach, and is currently the Head Coach of the Panasonic Saitama Wild Knights — the most successful club in Japan’s League One.

Course Outline

The Crusaders Leadership Programme™ runs for two weeks. Modules are released as the course progresses — each containing videos, additional reading and exercises.

    • Why culture is so important

    • How to form a champion team rather than a team of champions

    • How to build a bigger story that drives your team

    • How to consistently embed culture within the team

    • How your team can develop its unique style

    • How to have greater control over your team’s destiny

    • How to be prepared for whatever gets thrown at you

    • How to elevate individual players or team members to perform at their best

    • How to ensure your team can consistently deliver over time

    • How to get the best out of your team

    • The primary purpose of the coach or team leader

    • The counterintuitive approach that ensures a team is prepared for anything 

  • Get your question answered by some of our legendary faculty at one of our live Ask-Me-Anything sessions

WHAT ATTENDEES ARE SAYING

  • The course provided a significant number of new ideas, concepts and perspectives that will be instrumental not just in rugby but also corporate life. The depth of information and the way it was presented was excellent.”

  • “I had the privilege of attending the Crusaders Leadership Programme™ and I can honestly say it was the best investment I’ve made in my journey as a coach. If I could I would be in attendance every year — the learnings and knowledge you’ll gain are invaluable.”

    — Pom Simona, Assistant Coach, Melbourne Rebels Super Rugby Pacific

  • "The fact that we were able to ask questions of coaches like Robbie Deans and Scott Robertson, which they answered fully, was fantastic.

    The fact that they were regular, humble guys was great too. Well worth the investment.”

  • “Having played my entire career in South Africa I ventured into coaching after retirement. Coming to the Crusaders Leadership Programme™ was a no brainer. They are after all arguably the best franchise in the world.”

    — Mpho Mbiyozo, former South African Sevens captain and world series winner

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"Wow with a capital W, lol it just gets better and more awesome every day, really honouring the Team CCLP. “ 

— Reupena Senitu (AU)